Limitation can also cause creativity, you know, but for me a t-shirt stays a t-shirt when I want to make a jacket or dress from it. I began volunteering in clothing sorting factories in return for second-hand clothing. However I also realised that change only starts from the inside out.
In my second year of art school I saw the documentary The True Cost, and I wanted to quit fashion, I didn't want to be part of such a polluting system. Maybe because I suck at drawing, but I love how you can combine imagery in photoshop and illustrator and come up with something new, yet very recognisable or obvious. Suza Vos: When designing I was always more computer-oriented. Hetty Mahlich: Why does digital fashion design excite you, and why were you drawn to work as a part of the team at The Fabricant? When Suza Vos, a digital fashion and costume designer for the platform sent us a 3D render she had created using a pattern of an Alexander McQueen S/S 20 dress from our Design Download project, we knew we had to find out more. Sharing downloadable 3D design files online, holding design challenges for their community, and streaming tutorials and workshops all for free, The Fabricant are helping to build a new democratic universe, transforming fashion as we know it. Creating virtual campaigns with brands including adidas x Karlie Kloss, Tommy Hilfiger and Puma, and recently teaming up with digital shoe designer RTFKT on gender-fluid garments sold as NFTs, the platform are striving towards a future where users can easily create an online avatar and try on multiple designs in a digital space.Ĭollaboration is at the core of what The Fabricant envision as fashion moves forwards after over a year of lockdowns and digital fashion shows, which have pushed more brands than ever before into an exclusively digital realm. Launched by Amber Jae Slooten and Kerry Murphy in Amsterdam in 2018, The Fabricant firmly believe in the synergy between human beings and technology, and in the value of digital fashion to express ourselves.
As an online platform who hosted the first live streamed fashion show and have long experimented with technologies such as 3D scanning and artificial intelligence, at SHOWstudio we were naturally eager to find out more from one of the key players in fashion's next digital revolution. The Fabricant are a leading digital fashion house, who make 3D clothing to wear exclusively for the URL realm. Living out multiple online identities opens up the possibilities for how fashion can evolve into a future-facing and less archaic model, based on community-led, interchangeable and sustainable designs rather than an elitist and capitalist-driven system.
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