We are going to go through some of the basics of the TM symbol and then look at 15 examples of big brands using a TM in their logo.ĭisclaimer: This article is not legal advice nor a substitute for legal advice. The symbol is a signal to other businesses that only this business can use the trademark, and there will be legal consequences if it is copied.
Branding wouldn’t exist businesses couldn’t build brand equity, and consumers would not know what to expect when they bought a product.Ī trademark can be identified with a TM symbol on the right side of a logo, brand name, or tagline. The government recognizes that people would be confused if any business could use any name or logo they wanted to sell something. A trademark is a symbol, name, or phrase that only one business has the right to use. The tool we use to protect logos is the legal concept of a trademark. Someone will benefit from all of your brand marketing if they can copy your logo.
If you cannot protect your brand from other people using your name and logo, then investing in a brand at all makes little to no sense.
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